Our Mission

At Naturiam, our mission is to help anyone with curly hair embrace and celebrate their natural beauty by offering them innovative and high-quality solutions, specifically tailored to their unique needs.

Inspired by the rich heritage of Moroccan hair care traditions, we are committed to selecting the best natural ingredients and developing cutting-edge technology formulations to address the common challenges faced by curly hair types.

Through education, community, and a genuine passion for curly hair, we strive to create a world where everyone can proudly and confidently flaunt their beautiful and healthy curls.

Our Values

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We’re a genuine brand who makes products that do what they promise.

curly hair products in Morocco

Environmentally Conscious

With the ultimate goal of being 100% waste-free, we make sure each step taken is in a friendly direction

curly hair products in Morocco


We never budge on the ingredients we use, making sure our customers can remain confident in our products, from conception to delivery.

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Our products are our babies, and we love that each collection has its own story to tell.

Naturiam Story

Hi, I’m Meriam and my hair care products are the result of a very personal journey, which involved my struggles to achieve healthy, natural curly hair. It seems almost unbelievable that I didn’t discover that I had naturally curly hair, until I was in my late 20’s. Years of straightening and over-processing my hair from childhood had ruined my hair shaft, resulting in my curls losing their natural shape.

Being a great believer that natural is best I wanted to embrace my curly hair and repair it at all costs. Like so many of you, I believed all types of information and misinformation on the topic of transitioning. While it is an invaluable way of improving the condition of your hair, it must be done correctly.

It was not until I suffered hair loss as a result of Covid 19 that I knew I had to study the science behind hair care and make it my mission to help others in my position. I decided to combine my knowledge as an academic researcher with a Ph.D. in Engineering and my passion for curly hair to study hair from a scientific perspective.

My quest for the perfect hair care products started with the basics. I studied hundreds of reliable research papers and did online courses on Trichology to get to the root of the problem. My research went beyond hair loss and growth; it involved every aspect of hair care. I started writing content on everything I had learned to help all you in similar situations.

naturiam which provides premium, handmade products for curly hair was the result of my newly acquired knowledge. I have meticulously created this hair care line with the assistance of international cosmetic chemists. All my products are the result of scientific knowledge and a wealth of experience.

I offer a variety of products depending on your hair needs. These include protein treatments and products to promote hair growth and keep your hair looking soft and silky! More importantly, these products contain ingredients that help restore hair breakage, repair damage, and intensely condition the hair without adding extra weight to it. They focus on permanently repairing hair from the inside out. I can positively say that these products are a game-changer!

naturiam is also environmentally conscious. As a step towards achieving zero waste products, we make handmade solid shampoo bars. In the near future, all our products will be zero waste products.

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