Our main mission is to help everyone with curly hair embrace , understand and celebrate their natural beauty .
Revealing the Natural Beauty of Curls
At Naturiam , our mission is to help everyone with textured hair embrace their natural beauty with confidence . We create hair care that respects and enhances curls, using natural ingredients, innovative formulas and dedicated expertise .
Offering Natural and Effective Care
We are committed to providing high-quality hair products , formulated with natural and non-toxic ingredients , to ensure visible and long-lasting results . Our formulas are sulfate-free, paraben-free, silicone-free and tailored to the unique needs of curly, coily and kinky hair.
Building an Engaged Community
Naturiam isn't just about hair products: it's also an engaged community that celebrates curl diversity. Through educational content, interactive events, and inspiring collaborations , we help our customers better understand and love their hair, while encouraging a positive and inclusive movement in the hair industry.
Our key ingredients
Why trust us?
🌿 Natural and Healthy Ingredients
Our formulas are sulfate-free, paraben-free and silicone-free , enriched with nourishing plant oils and botanical extracts to preserve the natural health of curls.
🔬 Expertise and Science
We combine innovation and expertise to create effective products that respect the specific needs of textured hair. Each ingredient is carefully selected, based on scientific research.
✨ Personalized Experience
Because every curl is unique, we offer you a tailor-made experience , with personalized advice, educational guides and a community dedicated to curly hair.
Good morning !
I'm Meriam, founder of NATURIAM , and my hair journey was born from a very personal journey. For years, I mistreated my hair without even knowing it was naturally curly. Between straightening, chemical treatments, and bad habits, my curls lost all their vitality. It was only after a difficult hair transition and hair loss due to Covid that I realized I needed a more thoughtful and scientific approach.
Drawing on my experience as an academic researcher and my master's degree in industrial chemistry, I decided to study hair from a scientific perspective and deepen my knowledge of cosmetology. I explored the composition of products, the real needs of textured hair, and the impact of ingredients on its health. After months of research and testing, I created NATURIAM , a brand that combines science and nature to reveal the authentic beauty of curls.
Each product has been carefully formulated to offer solutions tailored to the specific needs of curly, wavy, and frizzy hair. NATURIAM is much more than just a brand: it's an invitation to rediscover your curls, to take kindly care of them, and to celebrate them every day!
They Talk About Us
